When a person starts consuming a lot of tea, and at the same time begins spending significant amounts of money, creating those situations where every online purchase takes on, in their mind, the aura of a bid at Christie’s for a Rubens painting, sooner or later, the people around them will pose the classic question:
“That 20-year-old tea, aged, stale, with a questionable aroma to many, costing $3 per gram, is it really worth that much?”
As I wrote in a previous article, we are all touched by the rough hand of “the psychopolitics of consumption.” Whether we like to admit it or not, price becomes a revealer of a kind of pseudo-truth, colonizing our sensations and emotions to the point that we start believing that the object bearing that price tag is somehow from a higher reality, a vehicle of a superior sensory condition.
In recent years, I’ve noticed a certain invasion of the market by cakes from producers like Xi Zi Hao, Bao Hong Yin Ji, Chen Yuan Hao, and all these boutique brands you’ll see featured in at least two or three posts a day on your Instagram feed. These aren’t brands that appeared yesterday, to be clear, but lately there seems to be a kind of viral obsession around them, adorned with a certain propensity for sensationalism.
During a tea session I attended a few days ago, many people expressed an almost frantic desire to purchase cakes from these brands, like Bingdao and Bohetang from these brands, which often sell for at least $1,500-2,000 per cake. The central discussions weren’t about their quality, but rather about how to access them: where to find the best deals, how to split the tea, as if divvying up the pages of a first edition King James Bible. At a certain point, that room full of tense faces had turned into a kind of collective purgatory, where everyone was trying to convince themselves they had enough credit to justify the expense and finally ascend. In that moment, we all could’ve been perfect subjects for an Eve Arnold photo series titled Misery and Desperation.
Now, setting aside this acute exposure syndrome toward certain brands, many were convinced that these teas would be a kind of revelation, finally pulling back the curtain on some mystical conspiracy, offering access to the long-hidden “truth of gushu”. These Pu’er teas are expected to be two or three times better than anything previously experienced, but at ten times the price. Throw in some old Red and Green Mark cakes, and you can add another zero to the figure.
So, is it really worth it? Judging by this ratio, apparently not. But if we followed this logic consistently, we’d never do anything but embalm ourselves while waiting for the final sunset.
So my answer would be: it depends on your income. If you’re not wealthy, live in a place where inflation is sky-high, and the price of a cake equals a month’s salary, then maybe you should think twice. For that same amount, I could buy an 1800s ceramic piece, plan a vacation, purchase an incredibly satisfying tea, and get my girlfriend a gift, all at once. The point is: while there are plenty of mediocre teas out there, there are also vendors offering both aged and fresh teas at human prices with truly excellent quality. A lot has changed in the past 10 years.
Why do I say this? Because over the past decade, I’ve simply come to understand that buying tea shouldn’t be a personal financial shipwreck.
It’s true that, like many other things, tea is subject to imitation behaviors. Many chase after a brand like starving wolves, simply because someone deemed “credible” for whatever reason says it’s good. The risk of confusing what we genuinely desire with what we’re unconsciously pressured to desire is always lurking, especially in an era where desires are not allowed to settle, to decant, to shed the tension of ownership imposed by a third party. A hobby always risks becoming a vice, a dependency. But tea doesn’t have to be that. We need a lateral approach, not in opposition to the market logic, but in deconstructing it and using it more consciously.
Mixing a bit of Baudrillard with a touch of Byung-Chul Han, we get an answer to this exhausted system of tasting, not of tea, but of signs. By always chasing the newest tea, the most expensive one, the one from the most remote and romantic village, fueling our hunger for the “authentic taste”, we risk entering into the realm of simulation, where the experience isn’t real but positional. One drinks something not for the experience itself, but to feel like someone in comparison to others, to position ourselves next to those who told us this tea would open our minds. Only to eventually realize, of course, that it’s just tea. Most of the time, it will always just be tea, excellent, magnificent even, but no price or opinion will dictate how much it will truly move you, or how good or special you’ll find it.
With time, you might discover that the most special, moving teas, you won’t even remember how much you paid for them. But your spouse will remember that -$2,700 transaction on June 10, 2013, for 357 grams of an obsession even you can’t explain. They’ll remember it better than your wedding anniversary, regardless of how wealthy you are. In that moment, You, Me and Dupree starts to seem like an overly optimistic romantic comedy compared to your personal film: You, Me, and a 2006 Yang Qing Hao Chawangshu, a title too long for Netflix, and too depressing to laugh at, accompanied by the muffled sound of the kettle and the silent judgment of someone who loves you despite everything. DESPITE everything.
On top of that, there’s a mechanism I find frankly perverse. Maybe it exists, maybe it’s just a product of my twisted, overly analytical mind, fueled by neurotic narcissists and the wrong reads, but it might be interesting to consider what Zygmunt Bauman described as planned obsolescence. According to this concept, a prepackaged emotional state is created, leading to affirmations like:
“This tea will be the one.”
“This time I’ll understand.”
“This time I’ll be worthy of grasping ancient tree Pu’er.”
“This time… this time…” and so on.
This generates a renewable insecurity, where every piece of information, every certainty, has an expiry date. You feel the need to try an endless number of ultra-expensive teas, each one meant to construct a kind of symbolic refuge. It’s a sneaky and refined mechanism, if you think about it. It creates a form of outsourced desire, where you move from wanting to know to desperately seeking new stimuli and confirmations, eventually imposing upon yourself the need to desire, becoming a co-author of your own subjugation.
You’re not forced to want the $2,000 tea. You convince yourself that it’s your mission, because you need to feed that pit bull that is your craving for apparent knowledge.
Of course, this doesn’t apply to everyone, but I think it helps explain many of the neuroses people have in the tea world, especially at the beginning, and particularly when they don’t have a lot of money to spend.
I’ve tried many of those teas over the years. Some were excellent and are now gone forever, many I don’t even remember drinking, and others are still there, parked like a lover in the usual hotel room, who’ll never see you walk in again. That’s because, more often than not, I end up choosing something comforting and far less expensive, something that doesn’t require a transcendent atmosphere to enjoy a dozen infusions. Something that, for many reasons, some even objective, I enjoy more.
I don’t think I’ve reached that “ethics of conscious consumption” Bauman might have described, but I’ve simply chosen to be happy drinking great tea without going broke. I’ve discovered there is no upstairs level of happiness hidden behind those cakes. Their Qi is not an LSD trip, their huigan won’t unlock some little door to enlightenment, like a Mulholland Drive sequence where everything suddenly makes sense and terrifies you, and their great health benefits won’t cure your diabetes.
For some, seeing one of those ultra-fancy cakes resting on an expensive rosewood table is akin to a primal carnivorous urge, like spotting a wounded animal lying on the ground. But I think I’ve become disenchanted with that kind of thing, I’ve, shall we say, gone vegan.
These days, I find much more pleasure in discovering unknown names, new vendors, trying teas from new regions and countries, things without pedigree but with substance, without external contamination, without info sheets or anything that triggers my annoying jaw tic that accompanies every sip of a $50/session tea.
Maybe that’s what marks the transition from novice to some kind of post-adolescent maturity in tea drinking. Or maybe it’s just the prelude to the collapse of my mental health, and soon I’ll be sipping mallow infusions in the grip of some hormone-fueled delirium. But I’ve found that this approach lets me evaluate teas more freely, more objectively, and in many ways, even more scientifically.
And above all: it’s made me happier.










